One of the first things we do when we go into business is to get business cards and create a website (our online business card and lead magnet). And when we create our business website, we not only worry about making sure it is aesthetically pleasing for the Internet user, but also for goggle and all the other search engines out there. All of a sudden, we become experts in such terms as SEO, AdWords, font type, blogging, etc. However, do you know you also need to make sure that your business website complies with certain legal requirements. I know; I know, leave it to the lawyer to create more work for you. But also leave it to Claudia to give you a brief summary of the key concepts your website has to cover.
• Disclosure and Disclaimers: You also need to make sure your website contains any disclaimers or disclosures about your advertising. A typical example would be a “review” for a product you did not pay for or received a discount for. While it is ok to blog or vlog about products you used or like, you have to let people know when the product was given to you for free or at a discount. Just make sure to have that information on your website. You don’t want any government agency claiming you are committing unfair practices (or other mambo jumbo legal things). By the way, this also applies if you are doing any affiliated marketing. Your online visitors need to know about it. This is an FTC requirement.
• Professional Licensing Boards: Certain types of websites require additional information. For instance, a medical website through which personal information is collected must comply with HIPPA.